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👋 Hi, I'm

Deven Shah

Senior Product Manager · Head of Product at Voiro

9 years building AdTech, AI, and SaaS products across India, MENA, and the US. I own strategy, roadmap, and delivery — and I prototype before I spec, so engineering builds the right thing the first time.

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Deven Shah
9 Years experience
25+ Features shipped
3 Markets scaled
40% Ops reduction
Selected work

Case studies

01
Revenue Platform · Voiro
Scaling a Revenue Platform When Everything Was on Fire
Enterprise onboarding, broken workflows, numbers that didn't reconcile. Fixed it while the train was moving.
+
The reality
  • Three markets live at once with different rules
  • Multiple pricing models in parallel
  • Integrations breaking under load
  • Sales moving fast, governance lagging
What I did
  • Rebuilt the line-item system for real complexity
  • Added validation guardrails to catch revenue leakage
  • Replaced one-off customisations with reusable workflows
  • Designed reconciliation logic finance could trust
Outcome
  • Enterprise client live on schedule
  • Manual ops reduced by 40%
  • Architecture scaled without rework
  • Finance got a framework they could rely on
02
AI Product · Voiro Genie
Turning Revenue Data Into Conversations
Sales managers spent hours pulling reports. I led the product to let non-technical users query revenue data in plain language.
+
The problem
  • Sales couldn't self-serve without an analyst
  • Data siloed across ad servers and CRMs
  • No single source of truth for yield
  • Missed opportunities went undetected for weeks
What I did
  • Defined vision and roadmap for Voiro Genie
  • Partnered with engineering on AI architecture
  • Built Sales Opportunity Agent with LLM-powered scoring
  • Integrated with Salesforce for pipeline intelligence
Outcome
  • Pipeline efficiency improved 30%
  • Non-technical users querying data in plain language
  • Missed opportunities surfaced automatically
  • Voiro became an intelligence platform
03
0 to 1 · Brand Center
Building a Self-Serve Media Buying Platform From Zero
Publishers managing deals over email and spreadsheets. I led Brand Center from concept to closed beta with 5 major publishers.
+
The challenge
  • No unified tool for direct media buying
  • Deals managed across email and spreadsheets
  • No real-time campaign visibility for advertisers
  • Reporting manual, delayed, and error-prone
What I did
  • Led product discovery, design, and roadmap end-to-end
  • Defined advertiser and publisher experience from scratch
  • Ran closed beta with Zee5, JioCinema, Paytm, PhonePe, Rooter
  • Prototyped key workflows before engineering built them
Outcome
  • Closed beta with 5 premium publishers
  • Replaced manual workflows with a unified platform
  • PMF validated before full engineering build
  • Foundation for Voiro's direct ad business
How I work

Builder mindset

Prototype track
Validate before engineering touches it
For core features: prototype in Lovable, validate with stakeholders, write a PRD with AC engineers can ship from. No guesswork in production.
LovableFigmaPRD with ACStakeholder validation
Ship track
Build and deploy internal tools directly
For internal or non-core tools: scope, build with AI-assisted tooling, deploy on Vercel. The Release Notes tool went from idea to live in days, not sprints.
AI coding toolsVerceln8nRapid deployment
01

Revenue systems need guardrails. Every undesigned edge case becomes an incident.

02

Architecture compounds. Get it right early or spend quarters untangling it.

03

Build platforms, not one-off hacks. Solving it once for one client is doing it wrong.

04

Use AI where it saves real time. The prototype track is real. The hype isn't the point.

Capabilities

What I bring

Product Strategy
Roadmapping, 0 to 1 builds, GTM, OKRs, stakeholder alignment, prioritisation under pressure
Systems Thinking
Integration architecture, pricing engines, reconciliation logic, validation guardrails, multi-team workflows
AdTech Domain
GAM, DV360, Criteo, VMAX, Invidi, yield optimisation, campaign management, line-item reconciliation, CPW/CPD pricing
AI Products
Conversational BI, LLM-powered agents, AI-assisted search. Built features non-technical users actually use every day
Builder Tools
Lovable, AI coding tools, Figma, n8n, Vercel. PRDs with acceptance criteria engineers can ship from
Data and Analytics
Mixpanel, Power BI, Tableau, QuickSight, LookerStudio, SQL. Instrument first, iterate second
Experience

Journey

Sep 2024 to Present
Senior PM · Head of Product
Voiro Technology
Leading product strategy, roadmap, and delivery for a B2B AdTech SaaS platform across India, MENA, and the US. Managing a team of PMs. Shipping AI-powered monetisation tools used by Myntra, Flipkart, Zee5, Carrefour, and Paytm.
Apr 2021 to Aug 2024
Product Manager
Voiro Technology
25+ features shipped with 95%+ adoption. Led Brand Center from 0 to closed beta. Drove Mixpanel instrumentation across 5 enterprise clients. Platform performance improved by 28%.
May 2019 to Mar 2021
Senior Executive, Ad Revenue
Disney+ Hotstar
Ad revenue reporting product during IPL 2020 and Cricket World Cup. Reduced turnaround by 70%. Campaign performance improved 11% through A/B testing.
Jul 2017 to Apr 2019
Product Operations Analyst
Media.net
Product and business decisions supported with SQL and Hive data analysis. Contributed to Singapore market launch. Ad-serving implementation and publisher onboarding.
Live work

Projects and presence

● Live on Vercel
Release Notes Automation Tool
CSM tool that auto-generates release notes from Jira. OTP auth, AI-generated notes, inline editing, multi-format export. Built and shipped independently.
releasenotes-one.vercel.app → ● Live
This Portfolio
Prototyped in Lovable, refined and deployed. Built the same way I build internal tools — without involving an engineering team.
deven-shah.lovable.app →
🎙
Guest on Voiro Podcast
Spoke on AI, GenAI, and the future of ad tech monetisation.
Listen →
🎓
Mentoring aspiring PMs
Mentoring junior and aspiring PMs at AirTribe on product thinking, roadmaps, and data-driven decision-making. Open to product consulting engagements.

Let's talk.

Open to product leadership roles, senior IC PM positions, and consulting engagements. Based in Bangalore and Mumbai. Remote or hybrid welcome.

✉
devenshah4172@gmail.com
in
deven-shah-635210145
☎
+91 7208420746
Download CV →
Open to
  • Head of Product / Director of Product
  • Senior PM at high-growth startups (Series B/C/D)
  • IC PM at big tech — AdTech or monetisation
  • AI-first companies building real systems
  • Product consulting engagements
  • 0 to 1 builds with a strong engineering team